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Search Engine Ranking Search Engine Ranking
 
The Basics of

Top Search Engine Ranking

Achieving top search engine ranking used to be a matter of placing targeted keywords and keyword phrases in 'all the right places' in a webpage's html code. Today, search engine ranking is much more competitive for at least two reasons: 1) many more competitors and 2) the determination of search-engine owners to keep their magic ranking formula a secret. As you may already know, attempting to achieve top search-engine ranking can be and is frustrating and futile for most website owners who give up and whip out millions of dollars to buy what they don't know how to achieve for free -

Top Search Engine Ranking!
 
 

Things to Know:

  • Top search-engine rankings for keyword phrases related to your business are gold.

  • Realizing this, so-called SEO (search-engine optimization) experts", er, scam artists, prey upon website owners. Read Search Engine Optimization. , holding themselves out possess the ability to produce top search engine rankings, citing #1 rankings for obscure keyword phrases (like 'Italian tables made in Taiwan'), and of course requiring payment of hundreds of dollars in 'setup fees' to take on the alleged promotion of a website. Doesn't matter if they succeed or not. They get paid. Oh, and by the way, we have yet to see any of them succeed for competitive keywords.

  • The aforementioned scammers like to cite their #1 rankings for such terms as 'Italian tables made in Taiwan' as reassurance that they will achieve the same results for your slightly-more-competitive keywords and keyword phrases. Avoid anyone who requires more than a token 'setup fee' to make an effort on your behalf.

  • The final part of this SEO shell game is to bail out with 'success' at top search engine ranking being defined as 'at least one top-20 ranking for a search term related to your business, your primary keyword, or your brother-in-law. excuses: take months to see results, bullshit.

You already know this:

The only worthwhile money-making search engine listing is the one at the top of search results for a competitive keyword phrase on the major search engines: AOL, Google, MSN and Yahoo. Everything else is fodder for SEO scamming. Positioning on the second page of search results (positions 11-20) and top ranking on search engines like AltaVista, Dogpile and YeeHa are just about that - Yeeha.